Donald and Doris Fisher, who had a difficult time finding jeans that fit, opened the first Gap store on Ocean Avenue in San Francisco on August 21, 1969. Shop women, mens, maternity, kids & baby clothes at Gap online and find the perfect pair of jeans, t-shirts, dresses and more for the whole family.

Store Information

Gap Customer Service

1-800-427-7895 (from inside the U.S.)

1-614-744-3907 (from outside the U.S.)

Customer Service Hours

Monday–Sunday 7AM–1AM EST


Gap Factory' Price Adjustment Policy

What is Gap Factory price adjustment?

Price adjustment, also known as price protection, refers to the retail sales policy that grants customers a partial refund of cash or credit when the price of a purchased item decreases in a given time frame. One-time price adjustment for items marked down within 14 days of the date on your purchase. Items purchased with coupons or promotional discounts are not eligible for price adjustments, but items purchased with Gap Card Rewards or free shipping discount codes are eligible.

Price adjustments are not the same as item returns. When an item is returned, it typically must be unused and unopened to qualify for legitimate cash or credit return. Price adjustments are available regardless of whether an item has been used. The only caveat to this money-saving policy is that companies offering price adjustments don’t notify customers when prices drop, so the onus is on the customer to stay vigilant in order to receive any potential money back.

How will I know when Gap Factory prices drop?

Stores don’t let customers know when prices drop – even if it’s within the customer’s rights to receive a refund in accordance with their price adjustment policy. If smart shoppers want to ensure they don’t miss out on refunds for the items they buy, they have to meticulously track their every purchase, scour websites, and visit stores daily to catch price drops they can take advantage of. Clearly this is a lot of work, and shoppers are almost certain to miss out on savings. Fortunately, there’s a better way. Moolah tracks the purchases you make through your email, automatically collects your refund, and returns it to you if a price is adjusted. It’s your easiest money-back hack!

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